Embarc
Visual Identity, 2020.
Embarc is a brand that is all about: Exploration, Travel, Experiences, and Community. The goal is to create a unique retail brand that stands out in a sea of the same. The distinct point of view revolves around travel, exploration, and having fun—unafraid to lean into its name.
Two E’s reflected, forming a globe. The wings surround the globe and are color-coded in the shape of our product categories.