Gallagher
Gallagher has grown to be one of the leading insurance brokerage, risk management, and HR & benefits consulting companies in the world. As they advanced from a Fortune 500 to a Fortune 100 company, it was time to evolve the brand’s look and feel to match their premium services.
The new and improved Gallagher approach focuses on optimism as an overarching theme. Colors evolve into a modern palette with brighter and bolder tones, achieving a feeling of trust and certainty.
The photography revolves around people, culture, and community. This can mean blue skies, a sunny day, a productive conversation, a moment of connection, or simply a smile. Whether it’s your home, workplace, office, or school, Gallagher is there with you, always.
BRAND EVOLUTION
PRINT & DIGITAL BRAND REFRESH, 2025.
COLORS
ICONS & ELEMENTS
PHOTOGRAPHY
BRAND APPLICATION