The Spanish phrase Género Neutral translates to "Gender Neutral." It was important to the GN team that the logo felt inclusive, inviting, and bold enough to see from the bustling streets of Sunset Blvd.

The storefront quickly gained attention from fashion lovers and the local community, where it soon became a hub for community building and creative exchange.

Género Neutral, now known as GNLA, operates as a creative agency that specializes in building community-centric retail spaces.